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ROAM WITH THE BOWEN’S

From Late June

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Nissan Set To Thrill At Super Bowl

February 4, 2022
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“Emmy Award Winning Actor and Co-Creator of Schitt’s Creek Eugene Levy makes his first-ever starring appearance in a Super Bowl ad”

Nissan is rolling out some big guns for its 2022 Super Bowl commercial. A 60-second ad titled “Thrill Driver” will showcase the 2023 Nissan Z* and the all-new, all-electric SUV based 2023 Nissan Ariya**

The Plot

The epic features Emmy Award Winning Actor and Co-Creator of Schitt’s Creek Eugene Levy, US Nissan Brand Ambassador Brie Larson, Danai Gurira, Dave Bautista and Catherine O’Hara.

“It was a big decision for us to get back into this game; the timing was perfect to put the ‘new’ Nissan on a bigger stage,”said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S.

“This ad takes Nissan’s Thrill campaign to the next level. We have an incredible cast, it is beautifully produced, and it is action packed. We wanted to show how one ride in a Nissan can truly change everything. This is a launching point for the Nissan Ariya and Z, and we will make a big splash on this global stage.”

The production attempts to emulate a trailer for a major motion picture and Hollywood blockbuster!

Key Dates

Super Bowl 56 will be broadcast live on Channel 7, 7Plus, and ESPN from 9:30am AEST on Monday, 14th February.

*The all-new 2023 Z will arrive this year.

**The SUV-based Nissan Ariya won’t land here until 2023.