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ROAM WITH THE BOWEN’S

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The internet unmasks the Top 20 most unreliable brands

March 2, 2021
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Google knows a rather uncomfortable amount about you. However, the following survey did capture my attention. A UK based private plates provider Click4Reg, plus internet data specialist Ahrefs.com has revealed the worst clunkers.

Some of the key highlights or lowlights include:

  • Mercedes-Benz breaks down the most, with 1.5 million related searches made each year
  • In second place is the quasi-reliable Ford – 1.2 million breakdown-related queries are made yearly
  • Audis (1,218,360), Hondas (1,152,360) and Toyotas (1,092,840) are also among cars prone to breaking down
  • Renault is the most reliable global car brand with just 303,600 global yearly searches

The study looked at keyword variations and came up with a top global 20 list. Others include:

  • Volkswagen – 1,005,721 yearly searches
  • Nissan – 640,200 yearly searches
  • BMW – 605,880 yearly searches
  • General Motors – 492,600 yearly searches

But there’s some good news, Renault scored 303,600 yearly global breakdown-related searches, making it appear to be one of the most reliable.

Apparently Land Rovers do well (318,480) along with Fiat (345,840), Chevrolet (350,880), Kia (400,800) and Citroën (401,280).

To understand the results Click4Reg explains what the deal is.

  • Following thorough research, Click4Reg collated a list of the top 20 global car brands. Utilising Ahrefs, they found monthly search volumes for the following phrases plus their derivatives: brand breakdown, brand broken, brand issue(s), brand problem(s), brand malfunction(s), brand help, brand fix, brand faulty, brand repair(s). Individual car issues were also searched for per brand (e.g. Renault exhaust breakdown) including their derivatives.
  • totals were collated and then multiplied by 12 to create yearly global search volumes for breakdowns or problems related to each car manufacturer.
  • Data was collected on 24/02/21 and is accurate as of then.

This is hardly a 100 per cent accurate measure of real world results, but it does make for interesting reading.