“One of the most cinematic motoring commercials I’ve seen”.

This is one of the most cinematic motoring commercials I’ve seen. It has been created for Mercedes-Benz Vans. The film is all part of a new campaign called “Made to Perform”. You simply MUST watch the ad, it’s a true epic. For more details enter “The Bowen’s Spin Zone” below.

 

 

About The Campaign – The Spin Zone

 

Keeping your business on the right track is not easy in a world full of opportunities. It requires a partner you can rely on. A partner who is prepared for any job. A partner that is made to deliver a great performance, no matter what.

Mecedes-Benz Vans, is a trustworthy partner that faces any challenge and supports any business on its path to success, because their vans are built to serve all kinds of professions.

The campaign shows this variety and flexibility not only with the range of vans, but also with a matching range of diverse protagonists from completely different fields of work. From the greengrocer to the electrician – Mercedes-Benz Vans are Made to perform!

A campaign landing page, includes the current offers page, van online configurator, book a test drive form and dealer locator. This keeps the audience within the brand
environment and helps drive sales leads.

  • The campaign will run 30” online video pre-rolls on digital networks including YouTube, World Surf League, Optus Sport, 9 Now and SBS On Demand which provide cross device reach on mobile, desktop and connected TV.
  • OOH will be large format on both static and digital sites in key metro locations throughout Sydney, Melbourne, Brisbane, Adelaide and Perth.
  • A highly targeted social media approach with a mix of posts to page, stories and dark posts is
 scheduled across both our Facebook and Instagram channels. All posts will direct people to view the full range video on the dedicated landing page.

Says Who?

Blake Vincent, Marketing and PR Manager, Mercedes-Benz Vans Australia says;

“We wanted to demonstrate the variety and flexibility not only within our range of vans, but also through the matching range of diverse characters we support through our products. Our range of vans provide solutions for so many different fields of work, and we set out to show this alongside the amazing types of people we work with.”

“Recently as a result of COVID-19 individuals have been required to stay home, isolate, reduce connection and slow down. However businesses needed to keep running and in some cases at unprecedented levels. Supplying goods and services to the community was more important than ever and our vehicles were relied upon to keep Australia running in many ways: as Australia Post delivery vans, as front line Ambulances or as service technician vehicles just to name a few. It was reinforced to us that our products are not just white boxes on wheels and we don’t just sell vehicles. We offer a versatile range of solutions to our diverse range of partners and what we do supports the community.”

“We have also learnt that people are engaging with digital content more than ever before, so having engaging digital content is critical in reaching our targeted audience.”

“We need to match our customers’ enthusiasm in the digital world. They want to be able to stay in touch with the brand at any time and anywhere. Data driven tailored digital communication will be key, along with providing a seamless digital experience when they interact with our brand online.””We wanted to demonstrate the variety and flexibility not only within our range of vans, but also through the matching range of diverse characters we support through our products. Our range of vans provide solutions for so many different fields of work, and we set out to show this alongside the amazing types of people we work with.”

“Recently as a result of COVID-19 individuals have been required to stay home, isolate, reduce connection and slow down. However businesses needed to keep running and in some cases at unprecedented levels. Supplying goods and services to the community was more important than ever and our vehicles were relied upon to keep Australia running in many ways: as Australia Post delivery vans, as front line Ambulances or as service technician vehicles just to name a few. It was reinforced to us that our products are not just white boxes on wheels and we don’t just sell vehicles. We offer a versatile range of solutions to our diverse range of partners and what we do supports the community.”

“We have also learnt that people are engaging with digital content more than ever before, so having engaging digital content is critical in reaching our targeted audience.”

“We need to match our customers’ enthusiasm in the digital world. They want to be able to stay in touch with the brand at any time and anywhere. Data driven tailored digital communication will be key, along with providing a seamless digital experience when they interact with our brand online.”

Bowen’s Report Card

If this was a car review, it would be a 95 out of 100 from me!

Source:Mercedes-Benz Vans Australia