Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors


From Late June




Volvo introduce the “Care Key” and reduces top speeds to 180km/h

January 7, 2021

I’m putting my hand up here, one of the first things I like to know about any car is the 0-100km/h claim. However more recently I’ve started to really wonder how long this pace race can go on. Volvo, who has built a reputation on safety for decades is offering an initiative called the Care Key.

How It Works

The technology allows the owner to put the brakes on their car’s top speed. Perfect for when the keys are loaned to the kids.

It’s not the first time I’ve come across this technology, Ford for example has offered what it calls a “My Key’’, but I’m almost certain this is the first time a brand has introduced it to every vehicle.

Peace Of Mind

Volvo discovered 47 per cent of parents hold grave concerns about their loved ones behind the wheel. Having your own kid really changes your mindset, I can’t even imagine the stress we will endure when Henry gets behind the wheel one day.

The survey also revealed 52 per cent of parents would love to have this ability at hand.

“Speeding is the number one factor in car accident fatalities in Australia,” said Greg Bosnich, Volvo Car Australia Director of Public Relations.

“In 2019, 42% of fatal crashes occurred at speeds of 100km or more. Nearly 75% of these deaths involved male drivers, which indicates a higher rate of risk-taking behaviours among men, especially men between the ages of 17-25.

“Parents want to be able to share their car with friends and family, but our research shows they worry about how to ensure they are safe on the road. Volvo Care Car is a good safety solution that gives them some extra peace of mind.”

Top Speed Locked At 180km/h

The new Volvo Care Key will appear on all 2021 Volvos. The brand has also capped top speeds at 180km/h. Yes, that’s a huge speed, but just about all new cars can easily hit 200km/h and beyond.

“Volvo wants to start a conversation about whether car makers have the right, or maybe even the obligation, to install technology in cars that changes their owners’ behaviour. Now that such technology is available to use, this question becomes even more important,” said Bosnich.

“The speed limit and the Care Key are both part of that initiative and illustrate how car makers can take active responsibility for striving to achieve fewer fatalities by supporting better driver behaviour.”


Victims Back Concept

The Volvo Care Key is backed by people who understand the perils of speeding all too well. Peter Frazer, the founder of the Safer Australian Roads and Highways (SARAH) Group, lost his 23-year-old daughter, Sarah in a terrible crash in 2012.

The avoidable loss of a loved one due to dangerous behaviour like speeding is not something a family or a loved one ever gets over. Everyone has a right to get home safe to their loved ones, so I applaud the launch of Care Key and Volvo’s decision to limit the top speed of its vehicles.

“Technological innovations such as these will not only save lives, but by limiting speed, help prevent serious injuries on our roads. I applaud this.”

Bowen’s Report Card

There is no legitimate reason to be travelling over 180km/h in this country. I do believe some roads can handle up to 130km/h. Speeds limits are a long way behind what modern cars can safely do. However, this concept from Volvo gets the big thumbs up from me!